Are you looking to sell your home? Make sure you’re working with a REDM™ certified real estate agent.

If you want top dollar for your home, you need to work with an agent who understands how to market to buyers online. Agents with the Real Estate Digital Marketer (REDM™) certification have a thorough understanding of Digital Marketing and the skills to get your home in front of as many homebuyers as possible.

Why a Real Estate Digital Marketer (REDM™) Certified Agent Should Sell Your Home

Right now, there are more options than ever when it comes to selling your home. Tech companies and investors are popping up everywhere, offering to help you “skip the hassle” of selling a home by making you a fast offer. 

Sound too good to be true? That’s because it probably is. Most of these companies are looking for an “equity” grab, meaning they are going to offer you less than you could get if you worked with a skilled real estate professional. You may save some time on the home selling process, but you’re going to sacrifice on sales price. 

There are also more members of the National Association of Realtors than ever before. Over the last several years, there has been a huge influx of new agents. However, there is an unfortunate lack of commitment to gaining the skills needed to protect their seller clients and serve them to the highest standards. With so many agents, how do you know who to choose? 

That’s where the Real Estate Digital Marketer (REDM™) certification comes in. REDM™ agents are committed to protecting your equity and providing you with the highest quality service and expertise. REDM™ agents have mastered the gamut of Digital Marketing strategies, and know how to use them to ensure you get top dollar for your home. 

And an effective online marketing strategy is more important than ever before. In 2018, more than 50% of home buyers found their homes online, and nearly all home buyers researched homes online at some point in the process. If your agent doesn’t have a property marketing plan designed to get your home exposure to buyers, you’re missing out on potential offers.

Skills & Knowledge of Real Estate Digital Marketers (REDM)

Real Estate Agents & Brokers who have earned the Real Estate Digital Marketer (REDM) certification are committed to the latest marketing technologies and strategies to give home sellers what they want most… to market homes and find potential buyers at the highest price in the ideal time frames.

Search Engine Optimization (SEO)

There’s nothing worse than searching for your home on Google after it’s been listed… only to have nothing come up. This can happen for a number of reasons. Google’s algorithm is complex, and a number factors after how easy it is to find your property when searching for it.


Search engine optimization (SEO) refers to the techniques and best practices that make a website or webpage easier to find online, therefor increasing the amount of traffic the page or site receives from search engines.  REDM agents have been trained in these best practices, and know how to make sure buyers are able to find your home.

Social Media

With 1 out of 2 people on the Internet spending over 40 minutes a day on sites like Facebook, social media is a cornerstone in every marketing plan. But anyone can just post a listing to Facebook. It takes a deep understanding and skill to incorporate social media effectively into marketing--and REDM agents know how to do just that.

Marketing Fundamentals

Most marketing campaigns fail because of a lack of understanding of the fundamentals. REDM professionals know how to get the Right Message in front of the Right Person and the Right Time.

Mobile Advertising

The future of digital marketing is in the palm of your hands… literally. With home searchers using their smartphones and mobile devices, mobile advertising is a must in all property marketing campaigns.

Online Videos

Sometimes, even the most beautifully staged pictures still don’t do a home justice. Think about your own experience searching for properties online. No matter how high-quality the pictures of the property are, the home often gives a much different impression in person (for better or worse!)

 

Video advertising helps bridge that gap. Video can more accurately recreate the experience of walking through the doors of a home for the first time. You get a better sense of scale and of what it would actually feel like to walk around the home.

 

What’s more, studies have shown video to be one of the most engaging forms of online marketing, meaning people who see a video of your home are more likely to be interested in it or buy it compared to those who just saw a photograph.

When You Hire a REDM Professional

Real Estate Agents & Brokers who have earned the Real Estate Digital Marketer (REDM) certification are committed to the latest marketing technologies and strategies to give home sellers what they want most… to market homes and find potential buyers at the highest price in the ideal time frames.