The Old Way vs the New Way of Selling Real Estate
A New Way
Today in real estate, there’s very much an “old way” of selling real estate and a “new way”. In the old way of doing business, most real estate agents would put their sellers’ homes in the MLS, put a sign in the yard, and hope that it would sell.
That tactic may have worked in the old days, but times have changed. Today, buyers go online to look for homes, and if your home isn’t adequately represented and marketed online, you could miss out on potential offers.
In today’s digital age, real estate professionals must aggressively market your home online. This includes using popular home search sites, but also using the latest SEO (search engine optimization) techniques, social media platforms, and online marketing campaigns to promote your home to potential buyers.
Online Marketing & Real Estate
Think for a second about how you found your home. For most people, the answer will be one of these three common ways: online, from a Realtor, or by seeing a yard sign.
Statistically speaking, if you purchased your home in the last 10 years you probably used the internet at some point during your search process. Back in 2001, less than 10% of buyers found their home online. Today, almost half of all buyers find their home on the Internet.
Which is why it’s so important that your real estate agents runs marketing campaigns that use the latest online and social tech. To get your home in front lots of buyers actively looking for homes, it needs to be marketed online.
Unfortunately, most agents just upload poorly taken photos into the Multiple Listings Services and hope the price sells the home. They don’t know or care whether your home can be found online.
Marketing Skills & Knowledge
So what skills should you look for in a real estate agent? What kind of marketing plan should they have in place?
Adequately marketing a home requires an effective Property Marketing Plan, which includes steps to make sure your property can be found online. You should absolutely ask to see your agent’s Property Marketing Plan and ask for more information if you have any questions.
When looking at your agent’s marketing plan, you should look for steps such as naming the photos of your property correctly (by including your address in the image name, Google is more likely to pick up the pictures when people search for your property), uploading video content on YouTube, posting information about your property on Craig’s List, and running Facebook Ads to drive traffic to your property’s custom landing page.
If your agents takes these steps or other steps like these , you can rest assured that your home is being well represented online.
Marketing is a set of practices and knowledge… much like engineering or medicine. One cannot “just do” marketing and expect to find success just like we cannot “just do” engineering without the right knowledge and training.
As a home seller, working with real estate professionals who have taken the time to learn the skills and knowledge of how to market real estate online can make the difference between “just getting your home sold” versus getting the financial and timing outcomes you’re looking for.
If you’re looking for a real estate professional with marketing skills and knowledge, consider working with a Real Estate Digital Marketer who has committed to learning the practices of effective online marketing. You can find REDM certified agents in your area by clicking the “Find a REDM” tab at the top of the page!